By FP1 Strategies
FP1 stands for Fifty Plus One Strategies. At our firm, we’re driven to get our clients to that magic number on Election Day. Everything we do is focused on winning. Since our founding, our team has helped elect 38 U.S. Senators, 64 Members of Congress, 8 Governors and we’ve won 8 high-profile ballot initiatives around the country.
FP1 has earned a reputation for being innovators in the industry. Our advertising has won the prestigious Gold Pollie for Best in Show six times (2012, 2015, 2017, 2018, 2022 and 2025). We’ve won 143 Pollie Awards and 107 Reed Awards, including the Reed Award for Creative Agency of the Year in 2025.
Our team is best known for our ability to produce authentic and heartfelt testimonial ads. But we can do humorous actor-based conceptual ads as well as anyone in the industry, and we know how to knock out Democrats with a bare-knuckled studio spot. Now, FP1 is dedicating our creative energies to mastering the latest AI tools. Our directors, writers and producers are always striving to enhance the quality of our advertising and to give our clients another winning advantage.
50+1 is more than the essence of our brand. It’s in the DNA of every single member of our team.
The 51 ads below track the evolution of FP1 from scrappy startup in 2011 to the most successful Republican advertising firm in America.
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