FP1 has a proven track record of winning high-profile ballot initiatives around the country. We spearheaded a $40 million television, digital and radio advertising campaign for Ohioans Against the Deceptive Rx Ballot Issue. This coalition of more than 80 organizations in the Buckeye State was organized by the Pharmaceutical Research and Manufacturers of America to defeat a drug pricing initiative. Our campaign succeeded in defeating the well-funded Issue 2 by a margin of 79% to 21%, the largest defeat for a ballot initiative in Ohio’s history.

FP1’s advertising in this campaign won 6 Pollie Awards and a Campaign Excellence Award from the American Association of Political Consultants. We also received a Reed Award for Ballot Initiative TV Ad of the Year for our work in this campaign.

We ran another multimillion-dollar advertising campaign for a coalition of Atlantic City and New York gaming companies to defeat the expansion of casino gambling in northern New Jersey. Our campaign succeeded in defeating Question 1 by a margin of 78% to 22%, which was the largest defeat for a ballot measure in New Jersey’s history. Our work in the Garden State received 5 Pollie Awards and 3 Reed Awards, including Ballot Initiative TV Ad of the Year.

Read our Ohio and New Jersey case studies and view some ballot initiative advertising below.

Ohioans Against the Deceptive Rx Ballot Issue

Trenton’s Bad Bet