By FP1 Strategies
Campaigns & Elections announced that FP1 is a finalist for 39 Reed Awards for our work during the 2022 election year. Most notably, our firm is in the running for Creative Agency of the Year and Direct Mail Firm of the Year. In total, 49 of our submissions were named a finalist in 39 different categories spanning television, digital, radio and direct mail.
“I couldn’t be prouder of our production team,” said FP1 Founding Partner Jon Downs. “It is a great honor to have our advertising and direct mail recognized by Campaigns & Elections. As always, we are grateful for the trust that our clients put in our creative process. Our team worked hard to create great advertising and mail pieces that helped win a lot of big races in 2022.”
“Our directors, copywriters and producers go the extra mile to create advertising that is authentic and true to our candidates and the unique challenges of their races. Being a finalist for 39 different Reed Awards is a significant achievement. Our team is excited about the opportunity to bring home some new trophies at this year’s ceremony in Las Vegas,” said FP1 Partner Trent Wisecup.
Watch some of our favorite 2023 Reed Finalist Ads:
Here is a full list of the categories in which FP1 is a finalist for the 2023 Reed Awards:
Creative Agency of the Year
Direct Mail Firm of the Year
Overall – Best TV Ad
Katie Britt for U.S. Senate – Grocery Store
Overall – Best Website
Chuck Grassley for U.S. Senate
Overall – Best Bare-Knuckled Street Fight Victory
Ron Johnson for U.S. Senate
Overall – Best Cross-Channel Advertising Campaign
Ron Johnson for U.S. Senate
Overall – Best Campaign Comeback
Katie Britt for U.S. Senate
Overall – Best Direct Mail Piece
Nancy Mace for Congress – Trust
Television – Best Biographical TV Ad
Tim Scott for U.S. Senate – Cotton to Congress
Television – Most Original TV Ad
Eli Crane for Congress – Tattoo
Television – Best TV Ad – 60 Seconds
Tim Scott for U.S. Senate – Cotton to Congress
Television – Best TV Ad – 60 Seconds
Lisa Murkowski for U.S. Senate – Bree’s Law
Television – Best TV Ad – 30 Seconds
Tim Scott for U.S. Senate – Barber Shop
Television – Best TV Ad for U.S. Senate Campaign
Tim Scott for U.S. Senate – Cotton to Congress
Television – Best TV Ad for U.S. Senate Campaign
Tim Scott for U.S. Senate – Barber Shop
Television – Best TV Ad for U.S. Senate Campaign
Eric Schmitt for U.S. Senate – Heiress
Television – Best TV Ad for U.S. Senate Campaign
Lisa Murkowski for U.S. Senate – Bree’s Law
Television – Best TV Ad for U.S. House Campaign
Zach Nunn for Congress – Five Grand
Television – Best TV Ad for Primary Campaign – U.S. House/Senate
Katie Britt for U.S. Senate – Grocery Store
Television – Best TV Ad for Primary Campaign – U.S. House/Senate
Eli Crane for Congress – Tattoo
Television – Most Effective Comparative TV Ad
Eric Schmitt for U.S. Senate – Heiress
Television – Outstanding Copywriting in a TV Ad
Katie Britt for U.S. Senate – Grocery Store
Television – Outstanding Copywriting in a TV Ad
Tim Scott for U.S. Senate – Cotton to Congress
Television – Toughest TV Ad
Ron Johnson for U.S. Senate – Real Story
Television – Toughest TV Ad
Katie Britt for U.S. Senate – Defend
Television – Most Relatable Depiction of a Candidate in a TV Ad
Zach Nunn for Congress – Five Grand
Television – Most Relatable Depiction of a Candidate in a TV Ad
Eric Schmitt for U.S. Senate – Grill Dad
Television – Best TV Ad for IE Campaign – State Legislature
WMC-IMC – Stinks
Radio – Best Radio Ad for U.S. House/Senate
Katie Britt for U.S. Senate – Life
Radio – Best Radio Ad for Statewide Campaign
Ron Johnson for U.S. Senate – Fanned the Flames
Radio – Best Radio Ad for Primary Campaign U.S. House/Senate
Eli Crane for Congress – Trump Endorsement
Digital – Best Online Video for U.S. House/Senate
Eric Schmitt for U.S. Senate – Heiress
Digital – Best Online Video – 30 Seconds or Under
Eric Schmitt for U.S. Senate – Heiress
Digital – Best Online Video – 30 Seconds or Under
Katie Britt for U.S. Senate – Grocery Store
Digital – Outstanding Copywriting in an Online Video
Katie Britt for U.S. Senate – Grocery Store
Digital – Outstanding Copywriting in an Online Video
American Action Network – This Shift is for You
Digital – Most Relatable Depiction of a Candidate in an Online Video
Katie Britt for U.S. Senate – Grocery Store
Digital – Toughest Online Video Advertisement
Ron Johnson for U.S. Senate – Real Story
Digital – Best Online Video for a Gubernatorial Campaign
Brad Little for Governor – Chainsaw
Digital – Best Online Video for State Legislative Campaign
WMC-IMC – Stinks
Digital – Best Website for U.S. House/Senate
Chuck Grassley for U.S. Senate
Direct Mail – Best Mail Piece for U.S. House/Senate
Nancy Mace for Congress – Trust
Direct Mail – Best Mail Piece for Primary Campaign – U.S. House/Senate
Nancy Mace for Congress – Trust
Direct Mail – Toughest Direct Mail Piece
Nancy Mace for Congress – Trust
Direct Mail – Best Comparative Mail Piece
Rand Paul for U.S. Senate – Inflation
Direct Mail – Best Mail Piece for State Legislative Campaign
Spencer Hutchins for State Representative – Inflation
Direct Mail – Best Mail Piece for County, Local or Judicial Campaign
Jeff Tickal for Circuit Court – Intro
Direct Mail – Best Mail Piece for IE Campaign – State Legislative
Defending our Values PAC – Tax Lien
Direct Mail – Best Mail Piece to Support a Vote-by-Mail Program
Republican Party of Wisconsin – Absentee Ballot Push
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