By FP1 Strategies
In recognition of National Tattoo Day, we’re looking back at the announcement video we created for former Navy SEAL Eli Crane’s 2022 congressional campaign in AZ-02.
Crane was a newcomer to politics and needed an eye-catching announcement video to get the attention of the NRCC, CLF and former President Trump. When thinking through concepts to introduce Eli to national Republicans, we were struck by his impressive sleeve of tattoos. We wrote a script that required Eli to get a new “We the People” tattoo. It didn’t take much to get Eli to say yes. He was all in on the idea, and we filmed his announcement video in an Arizona tattoo shop. The script, which contrasted Eli’s lifetime of service with the do-nothing, self-serving politicians in D.C., came to life in a high-impact announcement video that generated significant buzz in Arizona and Washington.
Sean Hannity called Eli’s announcement video one of the best political ads he had ever seen, and it helped secure President Trump’s endorsement. Eli Crane won his contested primary by double digits and then defeated a Democratic incumbent in November. Our “Tattoo” announcement video was a finalist for 5 Reed Awards and won the award for Toughest Online Video.
Watch Eli Crane getting his “We the People” tattoo:
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