By FP1 Strategies
Campaigns & Elections has named FP1 a finalist for 35 Reed Awards for our creative and strategy work in 2024. 47 of our entries are finalists in categories spanning television, digital, direct mail and media buying. Most notably, our firm is in the running for Creative Agency of the Year.
2024 was a big year for our creative team. We produced advertising for a $115 million IE that helped President Trump sweep the “Blue Wall” states of Pennsylvania, Michigan and Wisconsin. We produced advertising that helped elect U.S. Senators Tim Sheehy and Jim Justice, and we served as the media consultant to a $43 million campaign to legalize sports betting in Missouri.
“Our creative team was involved in some of the toughest political fights of 2024,” said FP1 Partner Annie Kelly Kuhle. “We went the extra mile to produce bold ads that made a difference for our clients. The fact that we are finalists for 35 Reed Awards is a testament to the tireless efforts of our entire team.”
“Our ads were front and center in the presidential race and the battle for the Senate Majority,” said FP1 Partner Trent Wisecup. “From crafting narrative-defining biographical ads to hard-hitting negatives, our creative cut through in some of the biggest marquee races of the cycle. We’re looking forward to attending the Reeds Conference in Austin this March. It’s always a great honor to have our work recognized by Campaigns & Elections and our industry peers.”
Watch some of our Reed Finalist ads:
Here is a full list of FP1 ads that were named Reed Finalists:
Excellence in Political Campaigning
Creative Agency of Year – FP1 Strategies
est Integration of Linear and CTV for a Campaign – Preserve America PAC
Overall – Best Cross-Channel Advertising Campaign
Tim Sheehy for Montana
Overall – Best Online Advertising Campaign
Preserve America PAC – “Smashing the Blue Wall”
Overall – Most Daring and Successful Tactic
Tim Sheehy for Montana – “Tester’s Look Alike”
Overall – Best TV Ad
Tim Sheehy for Montana – “How High”
Overall – Best Radio Ad
David Taylor for Congress – “DJT”
Television – Best U.S. Senate TV Ad
Tim Sheehy for Montana – “How High”
Television – Best TV Ad 30 Seconds
Tim Sheehy for Montana – “How High”
Television – Best TV Ad 60 Seconds
Tim Sheehy for Montana – “Carmen”
Television – Best Biographical TV Ad
Tim Sheehy for Montana – “Carmen”
Television – Most Relatable Depiction of a Candidate in a TV Ad
Tim Sheehy for Montana – “Roots”
Television – Best TV Ad 60 Seconds
Iowans for Zach Nunn – “Aliya and Jayna”
Television – Best TV Ad for U.S. House Campaign
Iowans for Zach Nunn – “Aliya and Jayna”
Television – Outstanding Copywriting in a TV Ad
Iowans for Zach Nunn – “Aliya and Jayna”
Television – Best TV Ad for Independent Expenditure – Presidential
Preserve America PAC – “Brick”
Television – Best Bare-Knuckled Street Fight TV Ad
Preserve America PAC – “Brick”
Television – Toughest TV Ad
Preserve America PAC – “Don”
Television – Best TV Ad 30 Seconds
Preserve America PAC – “Don”
Television – Best Use of Humor in a TV Ad
Tim Sheehy for Montana – “Two-Faced Tester”
Television – Best TV Ad for a Ballot Initiative
Winning for Missouri Education – “Wizard”
Television – Best TV Ad 30 Seconds
Winning for Missouri Education – “Wizard”
Television – Outstanding Copywriting in a TV Ad
Winning for Missouri Education – “Wizard”
Digital – Best Online Video Independent Expenditure
America PAC – “Harry”
Digital – Online Video for U.S. House/Senate
Iowans for Zach Nunn – “Dirty Job”
Digital – Best Bare-Knuckled Street Fight Online Video
Preserve America PAC – “Brick”
Digital – Best Online Video for Independent Expenditure
Preserve America PAC – “Brick”
Digital – Toughest Online Video Advertisement
Preserve America PAC – “Brick”
Digital – Toughest Online Video Advertisement
Preserve America PAC – “Don”
Digital – Best Online Video for Independent Expenditure
Preserve America PAC – “Don”
Digital – Best Bare-Knuckled Street Fight Online Video
Preserve America PAC – “Fails the Test”
Digital – Toughest Online Video Advertisement
Preserve America PAC – “Fails the Test”
Digital – Best Online Video 30 Seconds and Under
Preserve America PAC – “Most Liberal Senator”
Digital – Best Online Video Independent Expenditure
Preserve America PAC – “Radical”
Digital – Best Online Video 30 Seconds and Under
Preserve America PAC – “Radical”
Digital – Most Original Online Video
Tim Sheehy for Montana – “How High”
Digital – Best Online Video for U.S. House/Senate
Tim Sheehy for Montana – “How High”
Digital – Best Online Video for Ballot Initiative
Wining for Missouri Education – “Tony and Tracie”
Direct Mail – Best Direct Mail Piece
Americans for Prosperity – Young Kim on the Economy
Direct Mail – Best Mail Piece for Independent Expenditure
Americans for Prosperity – Young Kim on the Economy
Direct Mail – Most Efficient Use of Franked Mail
Congressman Zach Nunn
Direct Mail – Best Mail Piece for a Primary Campaign
Dave Taylor for Congress – “Bare Hands”
Media Buying – Media Plan of the Year
Tim Sheehy for Montana – “Sheehy’s Winning Media Plan”
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