By FP1 Strategies
Since reentering the White House for his second term, President Trump and his administration have echoed the slogan: “Promises made, promises kept.” In just 100 days, the 47th president has signed over 100 executive orders — far surpassing the records of his predecessors. With 2026 already on the horizon, President Trump is taking bold actions that will strengthen our economy, protect American families and provide Republican candidates with a strong record to run on during the midterm elections.
ECONOMY
Since Inauguration Day, President Trump has followed up on his promise to address rising prices with bold moves: declaring a National Energy Emergency, expanding oil and gas production in the U.S. and revoking over 75 Biden-era policies that stifled entrepreneurs and slowed economic growth. And the early results? Gas prices are down. Food prices are trending down. And President Trump’s bold actions on tariffs are forcing our trading partners to come to the table and negotiate deals that give American workers and farmers a fairer shake.
Following the passage of the budget resolution, Congress is now focused on President Trump’s “big, beautiful bill,” which would extend his 2017 tax cuts, further expand American energy production and provide additional funding for border security and our military. During the 2024 campaign, President Trump pledged to eliminate federal income taxes on tips, overtime and Social Security. These tax cuts for the middle class are very popular. If Republicans follow Trump’s lead and pass a tax cut that helps waitresses and warehouse workers instead of powerful special interests, it could accelerate the shift of working-class voters to the Republican Party.
Democrats would love nothing more than to run a midterm campaign about Republicans cutting Medicaid to pay for a tax cut for billionaires like Elon Musk. That’s why the focus on working-class tax relief is so politically potent — and potentially threatening to the Left. It’s a dynamic that could entirely scramble the political calculus heading into 2026 and put the Democrats on defense on middle-class economics.
BORDER SECURITY
Immigration was the core pillar of Trump’s 2024 campaign, and the president’s messaging didn’t pull any punches. Voters were promised a stronger, more secure border, harsher penalties for drug cartels, increased safety in American cities and mass deportations of illegal immigrants.
Within the first 100 days of his second term, Trump has declared a national emergency at the border, appointed Tom Homan as Border Czar and classified major drug cartels as terrorist organizations — all aimed at fast-tracking his immigration enforcement efforts. He also signed the Laken Riley Act as the first bill of his term, reaffirming his intent to act on the issue. 100 days in, the administration is reporting an increase in deportations and a 95% decline in illegal border crossings. That’s not a typo —
that’s what strong presidential leadership can achieve for the American people. The border has been effectively sealed off without any new laws passed in Congress because the cartels and the human smugglers know Trump means what he says.
WILL TRUMP’S COALITION TURN OUT IN 2026?
Will lower propensity conservative voters turn out when President Trump’s not on the ballot? That’s the $64,000 question of the midterms. During the first week of Trump’s second term, we wrote a blog about understanding the GOP’s new working-class coalition: https://fp1.com/understanding-the-modern-gop-coalition/
Republican candidates and their strategists need to understand that the GOP is no longer the party of big business and the country club set. In 2024, Trump won among voters earning less than $100,000 a year, while Kamala Harris won among voters earning over $100,000.
By locking down the border, fighting to deport criminal illegal aliens, and cutting taxes for the middle class, President Trump is building a governing agenda that speaks to the concerns of working families. The President won the 2024 election on the economy and the border, and while the stock market has been volatile in response to his tariffs, Republicans are gaining ground on the important question: Which party cares more about people like you?
For decades, Washington politicians sold out American workers and allowed manufacturing jobs to be shipped overseas. It’s why our country has lost over 90,000 factories and millions of high-paying jobs to countries like China. President Trump has had enough. His tariffs are a high-risk, high-reward strategy. Dozens of countries have been burning up the White House phone lines trying to negotiate new trade deals with the Trump administration. If Trump succeeds in leveling the playing field on trade without negatively impacting inflation, the payoff for the country and the Republican Party will be huge.
In his decade-long run in national politics, Donald Trump has turned the GOP into a working-class party. In his first 100 days, he has done everything he said he’d do during the campaign. Love him or hate him, Trump says what he means. His action-filled 100 days in office stands in stark contrast to the feeble years of the Biden presidency.
FP1 ADS HELPED ELECT TRUMP
Last year, we produced the television and digital ads for Preserve America PAC’s $115 million IE that helped President Trump carry Pennsylvania, Michigan and Wisconsin on his way to 312 electoral votes. At the Reed Awards in Austin, Texas, we won Creative Agency of the Year, in large part because of our work in the messaging to the working class during the presidential campaign. Our ads for Preserve America PAC won six Reed Awards, including honors for Best Bare-Knuckled Street Fight TV Ad and Toughest TV Ad. Our former partner and Trump senior strategist Chris LaCivita is proud of us.
Watch some of our Reed Award-winning ads:
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