By FP1 Strategies
“Off Years” don’t exist at FP1, and 2025 was no exception. This year, our creative team worked with President Trump’s senior political advisors, Chris LaCivita and Tony Fabrizio, to launch an independent expenditure campaign against Congressman Thomas Massie. We created high-impact advertising for Senator John Cornyn, Senator Tom Cotton and A-list U.S. Senate candidates Mike Rogers in Michigan and Daniel Cameron in Kentucky. We launched the gubernatorial campaigns of Karrin Taylor Robson in Arizona, Jeff Colyer in Kansas, Kristin Robbins in Minnesota and Toby Doeden in South Dakota, and we introduced an exciting newcomer, former Navy SEAL sniper Jared Hudson, to Alabama Republican primary voters.
2025 was also the year FP1 went all-in on harnessing the power of artificial intelligence (AI) to give our clients a new competitive edge. Given the commitment and energy our creative team put into AI, it’s fitting that six out of our ten favorite spots this year were produced with artificial intelligence.
Watch our Top 10 ads from 2025:
FP1 is a full-service general consulting and Republican advertising firm. Since our inception during the 2012 cycle, we’ve helped elect 38 U.S. Senators, 8 Governors and 64 Members of Congress. Our creative team has won 143 Pollie Awards and 107 Reed Awards, including the Reed Award for Creative Agency of the Year in 2025.
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