By FP1 Labs
As we cheer on Team USA’s pursuit of gold during the 2026 Winter Olympics, our creative team at FP1 is shining a light on a great American victory – the passage of the Working Families Tax Cuts.
With the use of generative AI, we’ve produced a 30-second social media ad that showcases how the Working Families Tax Cuts are making middle-class families feel like Olympic champions. A bigger standard deduction and expanded $2,200 per child tax credit means more take-home pay and more prosperity for hardworking moms and dads. That’s the thrill of victory for President Trump and the American people.
At FP1 Labs, we’ve been experimenting, building and scaling AI solutions to give our clients a competitive edge. In politics, there are no Silver Medals on Election Day. You win or lose. That’s why we are relentlessly pushing ourselves to become an industry leader in the deployment of AI.
Google’s Gemini allowed us to produce our Olympics-themed spot in a day. It would have cost over $100,000 and weeks of logistical planning to shoot this ad. Our “Thrill of Victory” spot shows what happens when American innovation meets FP1 creativity. Our AI expertise can be the difference between victory and defeat at the ballot box.
Watch our AI-generated Olympics spot below to see how the creators inside FP1 Labs are connecting GOP policy wins to cultural moments.
At FP1, our creative team is competitive. We pursue Gold Pollies like Olympic athletes pursue Gold Medals. In 2025, we won the Gold Pollie for Best in Show, the Gold Pollie for Best Ballot Initiative Television Campaign, the Gold Pollie for Best Digital Campaign and the Gold Pollie for Best Presidential IE Ad. In total, our team has won more than 250 creative awards, including the Reed Award for Creative Agency of the Year in 2025.
We apply our creative drive to every political campaign we touch. It’s why our team has helped elect 38 U.S. Senators, 64 Members of Congress and 8 Governors. The pursuit of excellence defines FP1’s culture. Our first draft of this blog received an A- from Gemini. This post is now graded A+.
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