By FP1 Strategies
Campaigns & Elections has named FP1 Strategies a finalist for 29 Reed Awards. The winners will be announced on March 12 in Charleston, South Carolina.
In 2025, our creative team at FP1 went all in on mastering the use of AI in our political advertising. Our AI-generated ad for Senator John Cornyn’s campaign is a finalist for nine creative awards, including Best Use of AI by a Creative Agency. We also doubled down on strengthening our winning culture by training our entire production staff on our editing process, how to effectively use AI as a creative tool and with fun team building events throughout the year. This commitment to developing our rising stars resulted in FP1 being named a finalist for Best Employer.
At FP1, we are committed to preserving our standing as one of America’s best political consulting firms. In 2025, we took a fresh look at our brand and our social media presence. Through a series of 56 blog posts, we effectively told the story of our industry-leading creative, the campaigns we work on and the talented people who make it all possible. These efforts resulted in FP1 being named a finalist for Best Branding by a Political Firm.
Watch some of our Reed Award finalist ads from 2025:
Here is the full list of our Reed Award finalists:
Excellence in Political Campaigning: Best Use of AI Technology by a Creative Agency
“Show Dog” – John Cornyn for U.S. Senate
Excellence in Political Campaigning: Best Use of AI Technology by a Creative Agency
“Harnessing the Power of AI” – FP1 Strategies
Business & Professional Development: Best Employer
“Investing In Talent” – FP1 Strategies
Brand & Merch: Best Branding Political Firm
“Strengthening Our Marketing Muscles” – FP1 Strategies
Overall: Best Online Video – Political
“Grace” – Jared Hudson for U.S. Senate
Overall: Best Online Video – Political
“Show Dog” – John Cornyn for U.S. Senate
Television: Best TV Ad – 60 Seconds
“Grace” – Jared Hudson for U.S. Senate
Television: Best TV Ad Primary Campaign – U.S. House/Senate
“Grace” – Jared Hudson for U.S. Senate
Television: Best TV Ad – Bare-Knuckled Street Fight
“What Happened?” – MAGA Kentucky
Television: Best TV Ad – IE Campaign – Primary Campaign – US House/Senate
“Burn” – MAGA Kentucky
Television: Toughest TV Ad
“What Happened?” – MAGA Kentucky
Digital: Advertising & Targeting – Best Use – Social Platform
“Introducing an American Warrior” – Jared Hudson for U.S. Senate
Digital: Online Video – Best Online Video – 30 Seconds or Less
“Show Dog” – John Cornyn for U.S. Senate
Digital: Online Video – Best Online Video – Use of Humor
“Name that Nancy” – SC Conservative Action Fund
Digital: Best Online Video – Primary Campaign – US House/Senate
“Show Dog” – John Cornyn for U.S. Senate
Digital: Best Online Video – Use of AI
“Show Dog” – John Cornyn for U.S. Senate
Digital: Online Video – Best Social Video
“Show Dog” – John Cornyn for U.S. Senate
Digital: Online Video – Best Online Video – Use of Humor
“Show Dog” – John Cornyn for U.S. Senate
Digital: Online Video – Most Original Online Video
“Show Dog” – John Cornyn for U.S. Senate
Digital: Online Video – Outstanding Copywriting in an Online Video
“Show Dog” – John Cornyn for U.S. Senate
Digital: Best Online Video – Biographical
“We The People” – Jared Hudson for U.S. Senate
Digital: Best Online Video – Campaign Launch (Republican)
“Grace” – Jared Hudson for U.S. Senate
Digital: Best Online Video – Most Relatable Depiction of a Candidate
“We The People ” – Jared Hudson for U.S. Senate
Digital: Best Online Video – Primary Campaign – U.S. House/Senate
“Grace” – Jared Hudson for U.S. Senate
Radio, Streaming Audio & Podcasts: Toughest Radio Ad
“What Happened?” – MAGA Kentucky
Direct Mail: Best Mail Piece – Issue Advocacy or Public Affairs Campaign
“Cost of Living” – Affordable Bozeman Coalition
Direct Mail: Best Mail Piece – State Legislative Campaign (Republican)
“California Dreaming” – Geary Higgins
Direct Mail: Best Mail Piece – State Legislative Campaign (Republican)
“Really Rich” – Mike Lamonea
Direct Mail: Most Efficient Use of Franked Mail
“New Movers” – Congressman Zach Nunn (IA-3)
FP1 Strategies is a full-service Republican advertising and general consulting firm. Our firm has helped elect 38 U.S. Senators, 64 Members of Congress and eight Governors. Our creative team has won over 250 creative awards, including the Reed Award for Creative Agency of the Year in 2025.
###