By FP1 Strategies
On March 12, FP1 won 14 Reed Awards in Charleston, South Carolina. Our “Show Dog” generative AI ad for Senator John Cornyn’s campaign won an Excellence in Political Campaigning Award for Best Use of AI Technology by a Creative Agency. This humorous AI spot won a total of four Reed Awards.
Our IE advertising campaign against Congressman Thomas Massie for President Trump’s political team won an additional four Reed Awards, including Toughest TV Ad and Best Bare-Knuckled Street Fight TV Ad.
2025 was anything but an “off year” at FP1. Our production team went all in on mastering the latest AI tools to strengthen our creative process and sharpen the effectiveness of our ads. We’re committed to being pioneers in the use of AI and embedding this exciting technology into every aspect of our creative process, from ideation to script writing to testing against synthetic audiences.
Watch some of our Reed Award-winning advertising:
Here’s the full list of our 2026 Reed Award winners:
Best Use of AI Technology by a Creative Agency
“Show Dog” – John Cornyn for U.S. Senate
Best TV Ad – 60 Seconds
“Grace” – Jared Hudson for U.S. Senate
Best TV Ad – IE Campaign – Primary Campaign – US House/Senate
“Burn” – MAGA Kentucky
Toughest TV Ad
“What Happened?” – MAGA Kentucky
Best TV Ad – Bare-Knuckled Street Fight
“What Happened?” – MAGA Kentucky
Best TV Ad – Primary Campaign – U.S. House/Senate
“Grace” – Jared Hudson for U.S. Senate
Toughest Audio Ad
“What Happened?” – MAGA Kentucky
Outstanding Copywriting in an Online Video
“Show Dog” – John Cornyn for U.S. Senate
Best Social Video
“Show Dog” – John Cornyn for U.S. Senate
Best Online Video – Primary Campaign – US House/Senate
“Show Dog” – John Cornyn for U.S. Senate
Best Online Video – Most Relatable Depiction of a Candidate
“We The People” – Jared Hudson for U.S. Senate
Best Mail Piece – Issue Advocacy or Public Affairs Campaign
“Cost of Living” – Affordable Bozeman Coalition
Most Efficient Use of Franked Mail
“New Movers” – Congressman Zach Nunn (IA-3)
Best Mail Piece – State Legislative Campaign
“Really Rich” – Mike Lamonea for Delegate
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