By FP1 Labs
Our firm is dedicated to deploying the power of artificial intelligence (AI) to help our clients achieve Fifty Plus One on Election Day. In this edition of “AI Innovators,” we’re featuring the contributions of Senior Director Mattie Beckis. Mattie has been promoted four times during her career at FP1. Now she’s using her work ethic, creativity and commitment to excellence to help drive AI deep into our winning culture.
Mattie is innovating and using AI to sharpen our creative process from ideation to scripting and shooting in the field. She’s also helping to ensure our AI-generated ads are compliant with a complicated maze of state regulations.
“Mattie Beckis is a real talent, and we’re fortunate she’s on our team,” said FP1 Partner and Creative Director Trent Wisecup. “She understands that AI will define the future of advertising and communications, and she’s an early adopter of this breakthrough technology. Our entire team can learn from the example that Mattie is setting.”
Read this Q&A on how Mattie Beckis is using AI in her daily workflows:
How are you currently using AI to make yourself more creative?
This is always a tricky question because I do not actually think AI makes me more creative. Creativity is still human.
What AI gives me is space to refine my ideas. It feels like having a thought partner who helps me pressure-test creative ideas before I bring them into a room. A lot of ideas start as instincts. They feel interesting but are not fully formed. AI helps me articulate those instincts, sharpen them and decide whether they are worth pursuing.
In production specifically, AI has expanded what is possible. In the past, our creative ideas were limited to what we could realistically film within budget and time constraints. Now, we can explore concepts that would have been impossible or far too expensive just a few years ago.
The possibilities are expanding. But the creative spark still comes from people.
What is your biggest AI success story?
I have small AI wins almost every day, but one project really captures how I use it effectively.
I helped produce a video series featuring unscripted interviews with rising stars at our firm, focused on defining what success looks like on our team. Because the interviews were unscripted, preparation mattered. I needed a strong thematic backbone without overdirecting authentic moments.
I used OpenAI ChatGPT within our Omnicom workspace during the development phase to refine themes, shape question arcs and stress-test the flow of the conversation. It helped me think more structurally about storytelling before we ever stepped into the interview setting.
As a new producer, AI helped me enter those interviews clear on purpose and confident in direction. It enhanced the process without replacing the creative judgment that ultimately defines the work.
What excites you most about where AI is heading?
On a personal level, it has been amazing to watch AI reignite passion in people who have spent decades in their industry. My dad works at an AI startup and was nearing retirement after a long career in tech. This new era has completely reinvigorated him in a way that reminds me of the early internet boom.
Professionally, I am excited by how AI lowers the barrier to creation. I can prototype an idea quickly before bringing in a full production team. That does not replace experts, but it accelerates exploration and makes experimentation more accessible.
How are you keeping FP1 current with the legal requirements governing AI in the political space?
Most states regulate the use of AI-generated content in campaigns, and the legal landscape is evolving quickly. These laws typically focus on disclosure requirements, especially when synthetic media is used to depict a candidate or alter real footage. Some states require specific disclaimers if AI is used in an ad. Others restrict the use of materially deceptive AI content within certain timeframes before an election. The rules vary significantly by state, and federal guidance continues to develop.
We closely monitor updates from the American Association of Political Consultants, along with state election authorities and industry advisories. I work between client leads and production teams to ensure any AI-assisted content meets disclosure standards, avoids misleading representation and complies with both state and federal requirements before it is distributed.
AI opens powerful creative doors, but in political communication, innovation must be paired with transparency, legal rigor and ethical responsibility.
What is the next big AI creative step or platform you want to master?
Right now, I’m focused on going deeper with Google Gemini and VEO, especially for visual development. I’m interested in using them for pre-visualization and rapid concept testing before we ever step on set. Being able to prototype tone, pacing and visual direction early makes the real production process stronger and more intentional.
At the same time, I’m working on getting better at prompting every day. Prompting is really about clarity of thinking. The more specific you are about the audience, tone and constraints, the more powerful the output becomes. It’s a skill that needs conditioning, just like any other creative muscle.
How do you approach staying current with AI developments?
I talk to people who use it every day.
AI has been evolving so quickly that the best insights often come from practitioners who are testing tools in real time across different jobs and industries. I also prioritize hands-on experimentation. Reading or watching informational videos about AI is helpful but using it is how you truly understand its strengths and limitations.
What concerns you about AI?
The regulatory environment around AI is my biggest concern, especially as it relates specifically to political advertising.
I think there is a balance between protecting voters from deception and overregulating in a way that stifles innovation. With so many tools and policies emerging, it requires constant attention.
I am also realistic about AI’s limitations. It can be generic. It can be wrong. And it lacks institutional knowledge and human nuance. That is why the human guiding it matters so much.
What advice would you give colleagues who are new to AI?
First, become a student of prompting.
Treat AI as a companion, not a shortcut. Take time to learn how to communicate with it effectively. There are excellent resources online, from tutorials to interviews with experienced prompt engineers.
Second, use it as a first step when you are troubleshooting or researching something unfamiliar. It can help you get oriented quickly.
As a manager, openness to leveraging tools like AI is becoming part of what excellence looks like on our team. Across departments, we should all be working to position ourselves as a trusted authority for clients who want to implement AI thoughtfully and responsibly in their campaigns.
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