By FP1 Strategies
FP1 is proud to have partnered with the South Carolina Conservative Action Fund, Forward Communications and First Tuesday Strategies on a $3.5 million IE campaign that helped Attorney General Alan Wilson win the Republican gubernatorial nomination in the Palmetto State.
Our nine-spot television and digital IE campaign helped Wilson navigate a highly competitive primary that included the sitting Lt. Governor, two Republican Members of Congress and a self-funding businessman.
Throughout the primary and runoff elections, we deployed innovative uses of AI to systematically disqualify Wilson’s opponents. Our “Name That Nancy” spot against Congresswoman Nancy Mace won eight creative awards this spring, including the Gold Pollies for Best AI Digital Ad, Best Use of Negative or Contrast and Best Use of Humor.
Watch our ads from the South Carolina governor’s race:
FP1 Strategies has helped elect 38 U.S. Senators, 64 Members of Congress and eight governors. Our production team has won over 300 creative awards, including the Reed Awards for Creative Agency of the Year in 2025 and Best Use of AI Technology by a Creative Agency in 2026.
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