Campaigns & Elections has announced that FP1 is a finalist for 24 Reed Awards. The winners will be announced on May 13th.
“FP1 takes pride in providing industry-leading creative to our clients,” said FP1 founding partner Jon Downs. “Our firm has been built on our ability to tell our candidates’ stories with advertising that cuts through the clutter. I’m very proud of our entire production team and grateful for the trust our clients have given us.”
“FP1 had great success up and down the ballot in 2020,” said FP1 partner Trent Wisecup. “Our advertising played a key role in helping elect 12 U.S. Senators, 16 members of Congress, 3 Governors, and 3 Attorneys General. It’s great to see that many of the ads behind these winning campaigns have received the honor of being named a Reed Award Finalist.”
Watch some of our favorite Reed Award Finalist ads:
Here is the full list of the categories in which FP1 is a finalist for a 2021 Reed Award:
Overall > Best TV Ad
Preserve America PAC – Alyssa
McCaul for Congress – Sadie
Overall > Best Bare-Knuckled Street Fight Victory
Tuberville for Senate – Tuberville for Senate Primary Campaign
Overall > Most Daring & Successful Tactic
Nancy Mace for Congress – Parris Island
Television > Best Villain in a TV Ad
Preserve America PAC – Muellers
Steve Daines for Montana – Hanoi Jane
Television > Toughest TV Ad (Republican)
Steve Daines for Montana – Hanoi Jane
Committee to Re-elect Jim Justice – Idamay
Television > Best TV Ad for Independent Expenditure Campaign – Presidential
Preserve America PAC – Alyssa
Preserve America PAC – Gillis
Television > Best TV Ad for Independent Expenditure Campaign – US House/Senate (Republican)
Keep Kentucky Great – Ray
Television > Best TV Ad for Independent Expenditure Campaign – Statewide
Uniting Missouri PAC – LeJon
Television > Most Original TV Ad (Republican)
Preserve America PAC – Digging
Television > Best TV Ad for US Senate Campaign (Republican)
Steve Daines for Montana – Six Years
McSally for Senate – Your Girl
Television > Best TV Ad for US House Campaign (Republican)
McCaul for Congress – Sadie
Television > Best TV Ad for Gubernatorial Campaign
Greg for Montana – RightNow
Television > Best TV Ad for Statewide Campaign (non-Federal)
Greg for Montana – RightNow
Television > Most Effective Comparative TV Ad
Steve Daines for Montana – Second Amendment
Television > Best TV Ad – 60 Seconds (Republican)
McCaul for Congress – Sadie
Greg for Montana – RightNow
Television > Best TV Ad – 30 Seconds (Republican)
Steve Daines for Montana – Second Amendment
Television > Best TV Ad – 15 Seconds
Steve Daines for Montana – Second Amendment 15
Television > Best Bare-Knuckled Street Fight TV Ad (Republican)
Tuberville for Senate – Strong
Television > Most Relatable Depiction of a Candidate in a TV Ad
Dan Crenshaw for Congress – Tara
Television > Best Biographical TV Ad (Republican)
Dan Crenshaw for Congress – Tara
McSally for Senate – Your Girl
Digital – Online Video > Best Online Video – 2 Minutes or Under (Republican)
Alaskans for Dan Sullivan – Running 2.0
Digital – Online Video > Best Campaign Launch Video (Republican)
Alaskans for Dan Sullivan – Running 2.0
Radio & Podcasts > Best Radio Ad for Gubernatorial Campaign
Committee to Re-elect Jim Justice – Again and Again
Radio & Podcasts > Toughest Radio Ad
Committee to Re-elect Jim Justice – Again and Again
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