By FP1 Labs
The new year is a time for new resolutions. At FP1, we commit to big, audacious goals, dig in and elevate our game, cycle after cycle. Our team is fueled by caffeine and innovation.
In 2025, we went all in on harnessing the power of artificial intelligence (AI) to give our clients a new competitive advantage and to make our business smarter and more efficient.
In 2026, we’re doubling down to embed AI into every aspect of our culture. We’ll be doing trainings and lunch and learns throughout the year with our team members to ensure they are using AI in their workflows. We’ll be deploying AI at every step of our creative process from ideation to honing scripts and planning message progressions.
What does that mean for our clients?
Our commitment to our team members and clients is strong and clear: We want to be the most innovative firm in American politics. From our senior partners to our junior associates, AI is putting a jetpack on the backs of every member of our team.
FP1 stands for Fifty Plus One. Everything we do is dedicated to getting the win on Election Day. Our culture is rooted in teamwork, hard work and innovation. AI is defining the next chapter in our history.
FP1 Strategies is a full-service Republican general consulting and advertising firm. Our team has helped elect 38 U.S. Senators, 64 Members of Congress and 8 Governors. We have won over 250 creative awards, including the Reed Award for Creative Agency of the Year in 2025.
P.S. – This blog post was strengthened with insights provided by ChatGPT. Our first draft received a B+. This is graded an A+.