By FP1 Strategies
At the 2025 Reed Awards in Austin, Texas, FP1 Strategies took home the evening’s highest honor, winning Creative Agency of the Year. Our team won a total of 14 Reed Awards, spanning the categories of television, digital and direct mail. Since our founding during the 2012 election cycle, FP1 has won 107 Reed Awards.
In 2024, our advertising was front and center in the presidential race and the battle for the U.S. Senate Majority. We produced the television and digital ads for Preserve America PAC’s $115 million IE to help President Trump sweep the “Blue Wall” states and served as the media consultant to U.S. Senators Tim Sheehy and Jim Justice. When including our work for super PACs, we produced advertising that helped elect five out of the six new Republican Senators who won in 2024. We also served as the media consultants to a $43 million ballot initiative campaign to legalize sports betting in Missouri.
Watch some of our Reed Award-winning ads:
Here is the list of our 2025 Reed Winners:
Excellence in Political Campaigning
Creative Agency of the Year
Most Relatable Depiction of a Candidate in a TV Ad
Tim Sheehy for U.S. Senate – “Roots”
Best TV Ad – 30 Seconds
Winning for Missouri Education – “Wizard”
Best Online Video – 30 Seconds or Under
Preserve America PAC – “Most Liberal Senator”
Toughest TV Ad
Preserve America PAC – “Don”
Toughest Online Video Ad
Preserve America PAC – “Don”
Best TV Ad for Independent Expenditure – Presidential
Preserve America PAC – “Brick”
Best Bare-Knuckled Street Fight TV Ad
Preserve America PAC – “Brick”
Best Bare-Knuckled Street Fight Online Video
Preserve America PAC – “Brick”
Best Online Video for Independent Expenditure
Preserve America PAC – “Brick”
Best Online Video for U.S. House/Senate
Zach Nunn for Congress – “Dirty Job”
Best Direct Mail Piece for Independent Expenditure – U.S. House/Senate
Americans for Prosperity – “Young Kim on the Economy”
Most Efficient Use of Franked Mail
Congressman Zach Nunn – “Results”
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