Late last week, the 2017 Reed Awards were given out by Campaigns & Elections at a ceremony in Las Vegas. FP1 Strategies received six awards in top categories. Since 2013, the firm has won a total of 13 Reed Awards.
This past election, FP1 led the most successful ballot initiative campaign in New Jersey history. For that work alone, our creative and digital teams garnered three awards, including Best Ad for Ballot Initiative, Best Use of Online Targeting for Ballot Initiative – Republican and Best Web Video for Ballot Initiative – Republican.
We are also proud to have been recognized for producing the best statewide Republican ad and the best Congressional Republican ad.
We would like to thank all our great clients for making it possible:
Best Ad for Ballot Initiative
Trenton’s Bad Bet ‘Einstein’
Watch it here.
Best Web Video for Ballot Initiative – Republican
Trenton’s Bad Bet ‘Popcorn’
Watch it here.
Best Use of Online Targeting for Ballot Initiative – Republican
Trenton’s Bad Bet: Cord-Cutter Targeting & Frequency Tests
Best Ad for Republican Congressional Candidate
McSally for Congress ‘Boomer’
Watch it here.
Best Ad for Republican Statewide Candidate
Schmitt for Missouri ‘Inspiration’
Watch it here.
Best Use of A/B Testing
40 Tests in 40 Days: A/B Testing