By FP1 Strategies
In recognition of National Iowa Day, FP1 is looking back at some of the high-impact ads we’ve produced for big races in the Hawkeye State.
Our team has deep roots in Iowa and expertise in running campaigns in the Heartland. Founding Partner Terry Nelson grew up in Marshalltown, Iowa, and cut his teeth in politics working for former Governor Terry Branstad and former Iowa Congressman Jim Nussle. Partner Annie Kelly Kuhle, who resides in Des Moines with her husband and three kids, was the campaign manager for former Congressman Tom Latham’s reelection campaign in 2012. Latham’s race was the top defense priority for the NRCC that cycle. Most recently, Annie has served as the senior strategist and general consultant to Congressman Zach Nunn in both of his toss-up races in Iowa’s 3rd Congressional District.
In 2014 and 2020, FP1 produced advertising for the NRSC’s independent expenditure campaigns to elect U.S. Senator Joni Ernst. The 2020 IE was the single largest expenditure for the NRSC that cycle.
Our inflation-focused ad for Zach Nunn in 2022 won the Reed Award for Best Congressional TV Ad. Our ad, featuring caught-on-camera footage of former Congressman Bruce Braley denigrating farmers at a fundraiser with his trial lawyer donors, won the Reed Award for Best Independent Expenditure TV Ad in 2014. This ad played a significant role in helping Joni Ernst win her first U.S. Senate election.
Watch some of favorite Iowa ads:
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