By FP1 Strategies
In honor of National Wisconsin Day, we’re highlighting some of FP1’s most impactful political work in the Badger State.
Wisconsin has long been a political battleground, and FP1 has played a role in some of the state’s most competitive races.
Our connection to Wisconsin runs deep. FP1 Managing Director Dylan Lefler is based in the state, and in 2024, his leadership—along with our hard-hitting advertising for Preserve America PAC and America PAC—was critical in helping secure Wisconsin for President Trump.
In 2023, we produced successful ads for a ballot initiative campaign, ‘Keep Wisconsin Working’ to establish tougher work requirements for welfare programs. Our signature ad in this campaign won the Reed Award for Outstanding Copywriting in a Television Ad.
In 2022, our team served as the media strategists for Senator Ron Johnson’s reelection campaign. Our ads won the Bronze Pollie for Best Television Campaign and the Gold Pollie for Best Radio Campaign.
In 2014, we served as the media consultant to the RGA’s IE that helped re-elect Governor Scott Walker.
Beyond television and digital, FP1 has led award-winning direct mail campaigns for the Republican Party of Wisconsin.
On National Wisconsin Day, we’re proud of the campaigns we’ve helped win and the role FP1 continues to play in one of the most important battleground states in American politics.
Check out some of our winning Wisconsin ads below.
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