By FP1 Strategies
Campaigns & Elections has named FP1 a finalist for 34 different Reed Awards for our creative work in 2023. In total, 42 of our submissions, spanning the Overall, Television, Digital, Radio and Direct Mail categories earned the distinction of being a finalist for a prestigious Reed Award. Most notably, our firm is in the running for Creative Agency of the Year.
“FP1 won a lot of big races in the off year, and our team went the extra mile to deliver the excellent creative that our clients expect from us,” said FP1 Founding Partner Jon Downs. “Being named a finalist for 34 Reed Awards in a single year is a significant achievement. I’m proud of every member of our creative team.”
“From winning a ballot initiative in Wisconsin to defeating Democrats in five Biden-carried districts in Virginia to launching Tim Sheehy’s U.S. Senate campaign, 2023 was a very busy year at FP1,” said FP1 Partner Trent Wisecup. “It’s always an honor to have our work recognized by Campaigns & Elections and our industry peers.”
Watch some of our favorite Reed finalist ads from 2023:
Here is a full list of the FP1 ads that were named a Reed finalist:
Excellence in Political Campaigning
Creative Agency of the Year
Overall – Best Online Video
Tim Scott for President – Faith in America
Overall – Best TV Ad
Keep Wisconsin Working – Freeloaders
Overall – Best TV Ad
Tim Sheehy for Montana – Mission
Overall – Best Radio Ad
Emily Brewer for State Senate – Strong Leader
Overall – Best Cross Channel Ad Campaign
Matt Dolan for Ohio – Border Security Series
Overall – Best Bare-Knuckled Street Fight Victory
Danny Diggs for State Senate
Overall – Best Direct Mail Piece
David Suetterlein for State Senate – Attack Car Taxes
Television – Outstanding Copywriting in a TV Ad
Keep Wisconsin Working – Freeloaders
Television – Outstanding Copywriting in a TV Ad
Karen Greenhalgh for Delegate – Buford
Television – Best Use of Humor in a TV Ad
Keep Wisconsin Working – Freeloaders
Television – Most Original TV Ad
Keep Wisconsin Working – Freeloaders
Television – Best TV Ad for Ballot Initiative
Keep Wisconsin Working – Freeloaders
Television – Best TV Ad for Public Affairs Campaign – Education
Invest in Education Coalition – Ashley
Television – Best TV Ad for Public Affairs/Issue Advocacy Campaign
Invest in Education Coalition – Hera
Television – Best TV Ad 60 Seconds
Tim Sheehy for Montana – Mission
Television – Best Biographical TV Ad
Tim Sheehy for Montana – God and Country
Television – Best TV Ad 60 Seconds
Invest in Education Coalition – Ashley
Television – Best TV Ad for State Legislative Campaign
Karen Greenhalgh for Delegate – Buford
Television – Most Original TV Ad
Karen Greenhalgh for Delegate – Buford
Television – Most Relatable Depiction of a Candidate in a TV Ad
Karen Greenhalgh for Delegate – Buford
Television – Best Bare-Knuckled Street Fight Ad
Danny Diggs for State Senate – Kids Safety
Television – Toughest TV Ad
Danny Diggs for State Senate – Kids Safety
Television – Most Effective Comparative Ad
Emily Brewer for State Senate – Tax Cutter
Television – Best TV Ad for Primary Campaign – U.S. House/Senate
Tim Sheehy for Montana – Mission
Television – Best TV Ad for Primary Campaign – U.S. House/Senate
Matt Dolan for Ohio – Sheriffs
Television – Best TV Ad – 15 Seconds
Tim Sheehy for Montana – Battle Tested
Digital – Outstanding Copywriting in an Online Video
Tim Scott for President – Faith in America
Digital – Best Campaign Launch Video
Tim Scott for President – Faith in America
Digital – Best Online Video – Longform
Tim Scott for President – Faith in America
Digital – Best Biographical Online Video
Tim Sheehy for Montana – God and Country
Digital – Toughest Online Video Advertisement
Danny Diggs for State Senate – Kids Safety
Digital – Toughest Online Video Advertisement
Emily Brewer for State Senate – Kimi
Digital – Best Bare-Knuckled Street Fight Online Video
Danny Diggs for State Senate – Montee
Digital – Best Online Video for State Legislative Campaign
Danny Diggs for State Senate – Montee
Digital – Best Online Video for State Legislative Campaign
Karen Greenhalgh for Delegate – Buford
Digital – Best Campaign Launch Video
Tom Royals for Congress – Send a Fighter
Radio – Best Radio Ad for State Legislative Campaign
Emily Brewer for State Senate – Strong Leader
Radio – Best Radio Ad for Primary Campaign – US House/Senate
Matt Dolan for Ohio – Sheriff Leonbruno
Direct Mail – Best Lit Piece
LeAnna Cumber for Mayor – Palm Card
Direct Mail – Toughest Direct Mail Piece
Baxter Ennis for Delegate – Attack 2
Digital – Best Website for Primary Campaign – US House/Senate
Tom Royals for Congress
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