FP1 has a proven track record of winning high-profile ballot initiative campaigns around the country. In 2024, our team produced the television and digital advertising for a $43 million campaign to legalize sports betting in Missouri. This campaign, which was funded by DraftKings and FanDuel, is the first time in America that a sports betting initiative has passed when significant funds were spent against it. Our advertising for Winning for Missouri Education received the Gold Pollie Award for Best Ballot Initiative Television Campaign.

In 2017, FP1 spearheaded a $40 million television, digital and radio advertising campaign for Ohioans Against the Deceptive Rx Ballot Issue. This coalition of more than 80 organizations in the Buckeye State was organized by the Pharmaceutical Research and Manufacturers of America to defeat a drug pricing initiative. Our campaign succeeded in defeating the well-funded Issue 2 by a margin of 79% to 21%, the largest defeat for a ballot initiative in Ohio’s history. FP1’s advertising in this campaign won six Pollie Awards and a Campaign Excellence Award from the American Association of Political Consultants. We also received a Reed Award for Ballot Initiative TV Ad of the Year for our work in this campaign.

In 2016, we ran another high-profile ballot initiative campaign for a coalition of Atlantic City and New York gaming companies to defeat the expansion of casino gambling in northern New Jersey. Our campaign succeeded in defeating Question 1 by a margin of 78% to 22%, which was the largest defeat for a ballot measure in New Jersey’s history. Our work in the Garden State received five Pollie Awards and three Reed Awards, including Ballot Initiative TV Ad of the Year.

Watch some of our award-winning ballot initiative advertising below:

Winning for Missouri Education

Ohioans Against the Deceptive Rx Ballot Issue

Trenton’s Bad Bet