FP1’s full-service, in-house, 20-person digital practice executes complex, multi-channel digital campaigns that ensure our clients win. Our approach? Research-tested messaging informs our award-winning creative. We closely monitor and optimize our digital content based on data-derived insights. The correct mix of digital, mobile and social channels ensures our message reaches the right audiences at the right time – and delivers the right impact.
We know how to drive a message and influence voters online, helping some of the biggest names in politics achieve their objectives.
Targeted Digital Advertising
FP1 employs highly targeted, constantly optimized digital advertising that breaks through clutter using strategic messaging and persuasive creative. We deliver our campaigns with relentless attention to detail and flawless execution, using the highest quality ad inventory to maximize our results.
Online Fundraising & List Building
We never leave money on the table. We grow and maintain engaged donor lists through advertising and email list rentals, utilizing enticing calls to action, constant testing, and the most innovative strategies and technologies to minimize cost and maximize potential.
Dynamic Website Design
We use cutting-edge web development to create clean, dynamic and secure web properties that persuade voters and drive action. Every new website we develop is built from the ground up, following industry standard practices for SEO and functionality.
Eye-Catching Graphic Design
Our comprehensive design services begin with one simple goal: telling your story. From custom graphics to animated GIFs that will grab voters’ attention and put your best foot forward, we make sure our work stands out from the crowd.
Constant Test & Measurement
We always pair what we are pioneering with a testing mindset and a ruthless adherence to the measurement of its performance. What works must be expanded upon, and what fails must be cut.