Lara Veit is a senior director at FP1 Strategies. In this role, she is responsible for developing shoot schedules, working directly with campaign leadership and staff, controlling on-set operations and participating in the development of ad concepts and scripts. Veit spearheads the entire shoot-planning process for FP1’s political and ballot initiative clients. She also provides linguistic support to FP1’s advertising team during the creation of Spanish-language advertising. Veit graduated cum laude from The George Washington University.